Founded in 1950 by Willi and Erika Fehlbaum, Vitra's story began with a pivotal trip to the US in 1953, where Willi discovered the work of Charles and Ray Eames and George Nelson. Securing a license from Herman Miller, Vitra began producing these icons for the European market in 1957 — a partnership that defined the brand's identity.

Under Rolf Fehlbaum, who took over in 1977, Vitra grew into something larger than a furniture company. He commissioned architects including Frank Gehry, Zaha Hadid, and Tadao Ando to build on the Vitra Campus in Weil am Rhein, Germany — now home to the Vitra Design Museum, a globally recognized institution for design research and exhibition.

Today, Vitra produces enduring classics like the Prouve Chair and Panton Chair alongside collaborations with contemporary designers, guided by an unwavering belief in the power of design to improve everyday life