Choosing to sell original design products at full price reflects a commitment to quality, creativity, and the long-term health of the design industry. It's about recognizing and valuing the inherent worth of unique design and cultivating a customer base that appreciates and supports that value for the following reasons: 

Original design represents significant time, effort, skill, and creativity from designers and artisans.

Prices that acknowledges and respects the value of this creative labor and the investment in developing unique products.

Selling at the manufactures retail price helps facilitate a healthy ecosystem, which is essential for businesses, particularly smaller designers and artisans.

Our goal is to support and maintain retail pricing to allow  for continued investment in research, development, and innovation, fueling the creation of new and original designs.

Organizations like Be Original Americas advocate for the economic, ethical, and environmental value of authentic design, and combat the negative impacts of design piracy and counterfeits.

Purchasing original designs directly supports designers and the entire design ecosystem, allowing them to continue their creative work and contribute to the industry's growth.