Choosing to sell original design products at full price reflects a commitment to quality, creativity, and the long-term health of the design industry. It's about recognizing and valuing the inherent worth of unique design and cultivating a customer base that appreciates and supports that value for the following reasons: 

 

 Respecting and valuing the design process 

•       Original design represents significant time, effort, skill, and creativity from designers and artisans.

•       Selling at prices that acknowledges and respects the value of this creative labor and the investment in developing unique products.

 

Maintaining perceived value and brand prestige of the manufacturer

•       Frequent discounting can devalue a product and the brand in the eyes of the consumer.

•       High- quality design products, when consistently sold at full price, convey a message of quality, exclusivity, and premium craftsmanship, attracting customers who prioritize these attributes.

 

Sustaining profitability and fostering innovation

•       Selling at prices that facilitate healthy ecosystem, which is essential for businesses, particularly smaller designers and artisans.

 

•       We support margins that allow for continued investment in research, development, and innovation, fueling the creation of new and original designs.

 

•       Organizations like Be Original Americas advocate for the economic, ethical, and environmental value of authentic design, and combat the negative impacts of design piracy and counterfeits.

•       Purchasing original designs at full price directly supports designers and the entire design ecosystem, allowing them to continue their creative work and contribute to the industry's growth.